Internal Links
The internal links of your site count towards your ranking, make sure that every
internal link is optimised with the key words of the web page that it links to.
A lot of sites have links back to their home page with the text 'home', this is
not effective, instead use a graphical image for 'home' and attach a description,
'alt' tag, to the image that contains your key words.
Directories
There are a lot of free directories on the internet that catolog websites into categories.
The largest directory is dmoz. Most directories will provide a link to your site
for free, although since directories link to so many sites it is not likely to increase
your ranking much.
Some directories require you to link back to their site from your own, it is not
recommended that you link to these sites. Linking to the directory site removes
some of the 'rating' that would be passed on to the other sites your web page links
to and will reduce your ranking in the long run.
If a directory requires you to pay to add a link to your own site it is worth checking
the rating of the page your link would be placed on using the google toolbar, and
considering the number of links already on the page.
|
Sharing Your Knowledge
The best way of increasing the ranking of your site is to get more people to link
to it. If you share your knowledge and put useful information on your site then
people are more likely to link to it. Hopefully links will be from relivant, related
sites that have high quality content.
Friends
If you have friends with websites, are part of a group, or work cooperatively with
similar companies try to get them to link to your site.
When you request that someone adds a link to your site send them an example of the
link you would like that contains the key words that are important to your business.
|
