SEO - Key Words
It is much easier to choose key words before you start designing your web site than
it is to put the keywords in afterwards. The keywords need to be integrated in to
the page title, meta tags, sections of text, hyperlinks and image tags, it is much
easier to add them at the beginning than it is to add them afterwards.
It is important to choose key words that are specific to your business. A key word
that we have choosen is 'manchester network installation', choosing the key word
'network installation' would not be specific enough, people that search for just
network installation are unlikely to be in the correct geographical location, and
it would mean that we are competing with global companies like cisco and microsoft
for the top spots in search engines. Including the word Manchester means that people
that find out site are much more likely to be interested in the services we offer.
It is important to use key words that people are likely to search for, don't use
sales expressions or technical jargon. 'Cost Effective Server Solutions' might look
good in a sales leaflet or flyer, but people are more likely search for 'affordable
network installation'
Key Word Does
- Geographically Specific - e.g. Network installation Manchester
- Highly Targetted keywords - e.g. Network installation small business
- Unique Service - e.g. SME Server Support
- Choose a focused, unique set of keywords for every page
Key Word Don'ts
- Don't use technical jargon (unless you're selling to technically minded people).
- Don't use sales talk
|
Key Word Optimisation
Url of the Web Site
Search engines place a high waiting on the words used in the url of the web site.
The following web site would be ranked higher for web site design:
www.raecomputing.com/web-site-design/index.htm
Title Tags
Using your key words in the correct html tags to structure your document will increase
its ranking in search engines. The headings used in the document must use the correct
html headings tags, e.g.
<h1>, <h2>, <h3>
Key Word Density
The content of your web site must be full of your choosen key words, each key word,
key phrase must be used 5-10 times in the page. Key words should not be used more
than 1 in 15 words or your site may be rejected from search engines for trying to
cheat.
Meta Tags
It is important to use key words in the description and keywords meta tags. Meta
tags used to be very important in early search engines, but they have a must lower
rating now because of abuse. Although meta tags no longer add much to the rating
of your site search engines usually display your discription meta tag.
Meta tags should be specific to each page. Don't be tempted to copy and paste one
template with the same set of key words.
|
